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Calling things "deals" and using terminology like "closing" doesn't mean we don't value and take care of our clients.
I don't think that's the point. Why do you call them "clients" instead of customers, or policyholders?
Such terms as "deals" and "closing" conjure up images of folks being manipulated into buying a vacuum cleaner, used car, or bad securities ala "Boiler Room".
It has to do with mindset.
Our profession has enough bad practitioners and trouble gaining respect and credibility!
I have no doubt that you provide the kind of quality service that you say you do.
Why not respect it by giving it the name that it deserves?