What was your response rate during AEP for direct mail?

[Chazm]

Why were they wasted.

I was too busy to work them.

 

[hockeyday]

Gotcha. I'm from Grand Rapids. Are you selling many Priority Health MA plans over there, or just BCBS? Assuming you sell MA...

HAP, Humana , Molina,

 

[Newby]

What response rate did you get?

I couldn’t tell you exactly. But it was way low. I was testing a very specific card. I knew it would be on the low side. But it only got around 25% of the expected numbers.

 

[Philip Russell]

Direct Mail usually takes a major hit with returns during AEP.