What marketing methods worked best for you to write homeowners/auto personal lines business when prospects were at the point of purchasing their home?
I have spoke with one very successful agent that built his book on mainly realtor referrals. He would meet with them at their agencies, conducting both MCE courses for free, as well as straight sales meetings at which he would give away a nice free gift to generate interest, then follow up individually. He would sell them on what services he could offer them such as running CLUE reports, flood plain checks....selling them that they needed an homeowners insurance pro as part of their own real estate marketing team. He sponsored food at realtor's open houses...the ones during the week that other realtors were invited to. In his area.... he has developed an impressive following among the area realtors as the go to insurance guy.
However...it took him over 5, 6 years to do it and he almost totally quit the insurance business after 3 1/2 yrs.
I know of another very successful agent that built his book on referrals from the sales reps at the model homes at new subdivisions developments. He would call on them on mainly fridays and saturdays and became very successful getting leads and writing business on new homes.
What about calling on mortgage brokers? What about calling on title companies? How do you get these folks to give you referrals. Other than say... a mortgage loan officer /processor needing insurance (proof thereof) to get the loan app approved and off their desk ...what can an insurance agents offer to help them in their business? Other than buyers that have no relationship already with an insurance agent like...first time home buyers and buyers that have moved from out of state ....isn't it true most buyers' apps by the time they hit the mortgage processor's desk already have insurance? Mainly because they just called their existing agent?
How do you get these folks to give you referrals? Other than dripping on these folks for years....or marrying into their family....LOL...what are the secrets of getting referrals from them?
What are the secrets of any other methods of getting point of purchase auto and home individual business?
I would love to hear any ideas and methods that have worked for you...other than phone cold calling individuals (which I have had many agents in business before the no call laws went into effect years ago..tell me that's how they got such business) ....thanks.
I have spoke with one very successful agent that built his book on mainly realtor referrals. He would meet with them at their agencies, conducting both MCE courses for free, as well as straight sales meetings at which he would give away a nice free gift to generate interest, then follow up individually. He would sell them on what services he could offer them such as running CLUE reports, flood plain checks....selling them that they needed an homeowners insurance pro as part of their own real estate marketing team. He sponsored food at realtor's open houses...the ones during the week that other realtors were invited to. In his area.... he has developed an impressive following among the area realtors as the go to insurance guy.
However...it took him over 5, 6 years to do it and he almost totally quit the insurance business after 3 1/2 yrs.
I know of another very successful agent that built his book on referrals from the sales reps at the model homes at new subdivisions developments. He would call on them on mainly fridays and saturdays and became very successful getting leads and writing business on new homes.
What about calling on mortgage brokers? What about calling on title companies? How do you get these folks to give you referrals. Other than say... a mortgage loan officer /processor needing insurance (proof thereof) to get the loan app approved and off their desk ...what can an insurance agents offer to help them in their business? Other than buyers that have no relationship already with an insurance agent like...first time home buyers and buyers that have moved from out of state ....isn't it true most buyers' apps by the time they hit the mortgage processor's desk already have insurance? Mainly because they just called their existing agent?
How do you get these folks to give you referrals? Other than dripping on these folks for years....or marrying into their family....LOL...what are the secrets of getting referrals from them?
What are the secrets of any other methods of getting point of purchase auto and home individual business?
I would love to hear any ideas and methods that have worked for you...other than phone cold calling individuals (which I have had many agents in business before the no call laws went into effect years ago..tell me that's how they got such business) ....thanks.