What Would You Do?

SouthernComfort

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If you just had your appointments and had never prospected before. Would you buy a list and cold call, door knock, business walk? What would you do? Project 200? How would you approach project 200?
 
What is your target market?

Todd,
GREAT question!
Plus I like LGilmore's statement: "Try some of everything, see what you're good at. Think fishing, try different lures and stick with the one that catches you the most fish"

Before we can decide what he needs to do, need to define his target market. Once we know the target, then we can decide on what to hunt it with:)

Fun stuff:idea:
 
If you just had your appointments and had never prospected before. Would you buy a list and cold call, door knock, business walk? What would you do? Project 200? How would you approach project 200?

What appointments do you have? If it is Life and Health, what segment are you going to concentrate? Health? Life? Annuities? Long Term Care?

What is your strong suit? What is it that you have the most knowledge, and can get across to the prospect? What do you have the most passion for? What topic do you read about, and want to be the expert in, so you can be the "go to" guy for?

Who is your target market for that offering? Who would best benefit from what you offer? Are there any affiliates that compliment what you do?

Once you know that information, I would...
  1. Find a professional business referral group in your area, and get involved. At this point in the game, steer clear of anything having to do with BNI or PowerCore
  2. Find where you can speak to a civic group, association, or professional group
  3. On a regular basis, visit with your affiliate market, and keep them abreast of what is going on in your service line, and how it might assist their clientele.
Good luck.
 
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