Will Online Health Sales Still Exist After PPACA?

[RayNY]

Had an interesting discussion today.

Some companies act as GA's and offer plan selection, enrollment, defined contribution, etc. all online. They've been doing well the past few years. Execs have been featured in NAHU discussion panels, news articles, and even TV interviews.

Considering that the exchanges will be on-line, will do the same functions, and offer subsidies (that AFAIK will NOT be available if a plan is purchased off the exchange), do you think these online brokers will flop? What are the chances of the government allowing subsidy calculation through private exchanges. Do you think there will be any market left for online health sales in the Indy/SB plans?

 

[Yagents]

Online apps will never go away off the exchange.

Online apps on the exchange will have to go through the HHS portal always. An imbedded link for online brokers to use to attach themselves to the client who go into the HHS portal for subsidies won't be available for the first year or two.

 

[pahealthquotes]

Online apps will continue to grow at a rapid pace. More and more Americans are purchasing insurance with electronic devices and the market will grow.