- 1,118
Hey, send a free car wash my way! My normally black Honda Fit is a pale yellow at the moment.
On a serious note, when you discussed this with folks to help pick up the cost, what approach did you use?
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Working on a New Prospecting Idea
- Thread starter Mark
- Start date
Hey, send a free car wash my way! My normally black Honda Fit is a pale yellow at the moment.
On a serious note, when you discussed this with folks to help pick up the cost, what approach did you use?
Texas Insurance Guy
Expert
- 57
Interesting Mark. I like your thought process here, more appealing then hangers because of the speed and time it saves versus the extra walk to the door. Now find about 10 paper boys who you can contract with and you are branched out!
G
Guest
Guest
Mark,
We've gotta quit meeting like this. God, I'm a sucker for a good marketing idea. The idea is so solid that back in the 80's we did the same thing. Just to take it one step further if you have access to a call center you can sell the coupon book to consumers with part of the proceeds going to non-profits. We used to market the book as a stand alone product with $250 worth of discounts for $20. Simply another income stream. Don't know how it would sell in todays economic environment though.
- Thread starter
- #14
Let's forget about the insurance for 1 sec. This idea could make someone money. You could do this each month. Pack it full of great coupons and offers from local businesses. The next bag, would not have but one of my ad's in it. But if someone is looking for ways to make money, you don't have to even put anything about insurance in the bag. You could make some money from the local businesses.
Back to the insurance idea now.
The key here is now, it won't cost me anything to try or do.
I just kept running with the idea until I made it work.
I tried looking at doorhangers.com and they had a great price on the plastic bag. BUt I found a local place in forest park, that offered me 3 bags for 1 penny. I knew that I had to have something of value besides my services inside of it. If someone calls me to come get this trash out of their driveway I will, but I will tell them that it is not trash and to at least use the free 3 dollar car wash.
You ask how did I approach the car wash owner? To be honest with you, I'm jealous of these chains of car washes in GA. You can get unlimited 15 dollar car washes for just 30 a month or you can pick 3, 6, 10, 12, or 15 dollar car wash each time with a free vacuum. He was offering a free month of trial back when it opened. So I started talking with him. He told me before I told him my idea, that if I talked someone into using his service, that he would give me a free carwash everytime someone used this card he wanted to give me. So I took it a step further. I told him that if he would give people a free 3 dollar car wash, they would fall in love and come back and might even sign up for the monthly plan. I then told him what my plan was. He told me that he was already spending big money on advertising, but would love to try this. I had to promise him that I would not take advantage of this and only use them for what I said I was using them for.
I learned a long time ago, that the local businesses will help you if you help them. Back when I sold to new homeowners, I was able to talk local businesses into giving the new homeowners tons of free stuff.
Local businesses are hurting really bad right now. Just about anyone is willing to give you 10 to 20 percent off. The coupon book is free to them to advertise in.
But when I asked some businesses did they want to be in my coupon book, they asked me if they could put this big ad in the bag, as a stand alone. The first place offerend me so much a bag. I would have done it for half what he offered me. I ended up with a total of 3 businesses that is also paying me to be in the bag.
These are hugh bags that 2 phone books could fit inside.
So next I had to decide what to place in them. Of couse you know what I'm placing inside of them.
I next called a local printing company that is just a mom and pop shop trying to stay in business. He told me if I bought 5,000 printings, that he would only charge me for the paper after that.
I have a lot of details in this idea.
I plan on doing this at around 430 in the morning, like the paperboy does.
I know that I could get better results if I placed these on the door, BUT... I can do a driveway every 15 sec instead of 1 home a min. Since it is not costing me anything, I'm going for speed.
I'm having problems sealing the ends of these bags. BUt I think I will use something my wife bought to seal stuff. But so far it is not working, but I will think of something.
Also, I made a mistake on one of the things that I made, and I'm having to go back and fix them. I'm glad I caught it before I placed it in the bag.
The bag is clear, so they can see some of the things inside of it. free car wash is on top.
- - - - - - - - - - - - - - - - - -
I forgot to give special things to the Mary K Lady and the Yellowbook company for giving me the bag idea. They both placed their ads in a bag and placed them in my driveway.
The answer is yes, I brought both bags inside. I know, I know. But I'm not the only person that don't trash them.
Back to the insurance idea now.
The key here is now, it won't cost me anything to try or do.
I just kept running with the idea until I made it work.
I tried looking at doorhangers.com and they had a great price on the plastic bag. BUt I found a local place in forest park, that offered me 3 bags for 1 penny. I knew that I had to have something of value besides my services inside of it. If someone calls me to come get this trash out of their driveway I will, but I will tell them that it is not trash and to at least use the free 3 dollar car wash.
You ask how did I approach the car wash owner? To be honest with you, I'm jealous of these chains of car washes in GA. You can get unlimited 15 dollar car washes for just 30 a month or you can pick 3, 6, 10, 12, or 15 dollar car wash each time with a free vacuum. He was offering a free month of trial back when it opened. So I started talking with him. He told me before I told him my idea, that if I talked someone into using his service, that he would give me a free carwash everytime someone used this card he wanted to give me. So I took it a step further. I told him that if he would give people a free 3 dollar car wash, they would fall in love and come back and might even sign up for the monthly plan. I then told him what my plan was. He told me that he was already spending big money on advertising, but would love to try this. I had to promise him that I would not take advantage of this and only use them for what I said I was using them for.
I learned a long time ago, that the local businesses will help you if you help them. Back when I sold to new homeowners, I was able to talk local businesses into giving the new homeowners tons of free stuff.
Local businesses are hurting really bad right now. Just about anyone is willing to give you 10 to 20 percent off. The coupon book is free to them to advertise in.
But when I asked some businesses did they want to be in my coupon book, they asked me if they could put this big ad in the bag, as a stand alone. The first place offerend me so much a bag. I would have done it for half what he offered me. I ended up with a total of 3 businesses that is also paying me to be in the bag.
These are hugh bags that 2 phone books could fit inside.
So next I had to decide what to place in them. Of couse you know what I'm placing inside of them.
I next called a local printing company that is just a mom and pop shop trying to stay in business. He told me if I bought 5,000 printings, that he would only charge me for the paper after that.
I have a lot of details in this idea.
I plan on doing this at around 430 in the morning, like the paperboy does.
I know that I could get better results if I placed these on the door, BUT... I can do a driveway every 15 sec instead of 1 home a min. Since it is not costing me anything, I'm going for speed.
I'm having problems sealing the ends of these bags. BUt I think I will use something my wife bought to seal stuff. But so far it is not working, but I will think of something.
Also, I made a mistake on one of the things that I made, and I'm having to go back and fix them. I'm glad I caught it before I placed it in the bag.
The bag is clear, so they can see some of the things inside of it. free car wash is on top.
- - - - - - - - - - - - - - - - - -
I forgot to give special things to the Mary K Lady and the Yellowbook company for giving me the bag idea. They both placed their ads in a bag and placed them in my driveway.
The answer is yes, I brought both bags inside. I know, I know. But I'm not the only person that don't trash them.
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- 546
There are tons of places that sell these, this was just a quick google.
Used for sealing bags.
12" Impulse Sealer
Used for sealing bags.
12" Impulse Sealer
- Thread starter
- #16
Thank You! This is what I was looking for and it is cheap.
This is another example why it is always a good idea to share ideas on forums, so that others can help you with your idea and they might also be helped.
Texas Insurance Guy
Expert
- 57
Keep us posted Mark. Im also curious on how much time it will take to get these out.
- Thread starter
- #19
BeatriceSmith
New Member
- 13
The idea is great..Putting something inside the bag will wake their sleepy head on what's inside and look it up and then BINGO!Twas a genius for you to have an idea like this Mark. Keep me posted for more ideas you have..
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