Would You Sell Final Expense from a Brick and Mortar Location?

[Guest]

Do any of the experienced FE agents on the forum do business from a brick & mortar location? I'm asking because everything I've read on the forum so far talks about either phone or client-home sales.

Of course I wouldn't want to do brick & mortar exclusively; but why not set up a small office in a visible location, put up a very visible "FINAL EXPENSE" sign and let at least some of your sales come to you?

Of course, this brings up the question of more traditional marketing such as TV, print and maybe even billboards. Do any successful FE agents use these to generate leads instead of buying them from one of the lead companies?

Just trying to cover all the bases.

 

[JimmyUt]

Re: Would You Sell Final Expense from a Brick and Mortar Location

didn't you already ask this in a prior thread. Why not just continue on with that one??

 

[Guest]

Re: Would You Sell Final Expense from a Brick and Mortar Location

that was a double post made in error and I apologize. seems i'm getting conflicting messages about "your post must be reviewed by a moderator" or some such thing and then a second or two later I received another message saying "the page timed out, please try again".

 

[Stephen]

Re: Would You Sell Final Expense from a Brick and Mortar Location

I have a small office that I consider a luxury item.

"Why Not?" :There are better things that you can invest your money in.

 

[Hopwood04]

Re: Would You Sell Final Expense from a Brick and Mortar Location

I don't think this is a very good idea. Better use for your money. Secondly, tv commercials too costly and you would not compete with the big boys. Lincoln Heritage, Colonial Penn, etc.

 

[xrac]

Re: Would You Sell Final Expense from a Brick and Mortar Location

Do any of the experienced FE agents on the forum do business from a brick & mortar location? I'm asking because everything I've read on the forum so far talks about either phone or client-home sales.

Of course I wouldn't want to do brick & mortar exclusively; but why not set up a small office in a visible location, put up a very visible "FINAL EXPENSE" sign and let at least some of your sales come to you?

Of course, this brings up the question of more traditional marketing such as TV, print and maybe even billboards. Do any successful FE agents use these to generate leads instead of buying them from one of the lead companies?

Just trying to cover all the bases.

If you get one sale a year coming to you because of your sign and location I think you would be doing good.

 

[ActingBoss]

Re: Would You Sell Final Expense from a Brick and Mortar Location

If you get one sale a year coming to you because of your sign and location I think you would be doing good.

It would have to be one heckuva sale.

Avg FE premium (mine, anyway) is $45.............commission about $390 total, $270 upfront........how would he be doing well if he sold one deal per year by having Bricks/Mortar?
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Do any of the experienced FE agents on the forum do business from a brick & mortar location? I'm asking because everything I've read on the forum so far talks about either phone or client-home sales.

Of course I wouldn't want to do brick & mortar exclusively; but why not set up a small office in a visible location, put up a very visible "FINAL EXPENSE" sign and let at least some of your sales come to you?

Of course, this brings up the question of more traditional marketing such as TV, print and maybe even billboards. Do any successful FE agents use these to generate leads instead of buying them from one of the lead companies?

Just trying to cover all the bases.

IMHO........no, its not worth it because its not necessary.

 

[Newby]

Re: Would You Sell Final Expense from a Brick and Mortar Location

I would not recommend it for someone just starting out. But I do have a building that I bought on a busy road in our town. 90% of our Medicare and annuity clients meet with us at our office.

Probably only 15% of the final expense is sold at the office but I think the office contributes a LOT to our referrals. For some reason people are more loyal to you and think of referring you to others when you have an established office (in my experience).

We do have quite a few people who call or walk in. They are not usually stone cold off the street. They usually know someone else that has done business with us.

We sold a $14,000 annual premium life insurance policy to a walk-in soon after opening our office. That convinced me it was a good thing to have.

 

[Hopwood04]

Re: Would You Sell Final Expense from a Brick and Mortar Location

You are Correct ActingBoss! It would have to be one heckofa sale. Having an office for Med supp and Annuity clients is apples and oranges from Final expense. Half of the people who buy final expense insurance don't have a checking account let alone a car to drive to an office. I have a brick and mortar for annuity and Med supp business but 95% of my sales happen in the client's home.

 

[xrac]

Re: Would You Sell Final Expense from a Brick and Mortar Location

It would have to be one heckuva sale.

Avg FE premium (mine, anyway) is $45.............commission about $390 total, $270 upfront........how would he be doing well if he sold one deal per year by having Bricks/Mortar?........

You misinterpreted what I was saying. I do not mean he would be doing good financially by having a brick and mortar location at this stage of his career. I actually think it is dumb. My whole point is that he sounds like he thinks he will get walk ins by having a brick and mortar location. My belief is that if he were to get one walk in client per year he is probably going to be lucky. That is what I mean by doing good, not the money but the number of walk ins. More than likely he will get no walk ins at all.