- 17,063
With any lead you only have a limited time to call it if they are on the DNC list. It doesn't matter if it's direct mail or any other type. That doesn't mean you can't make a sale. But you can't legally call it anymore.W
When does a direct mail lead become an aged lead ?
3 months ? 6 months ? 9 months ?
I have written business on cards in my possession for over a year in areas saturated with mailers and asked the client if anyone else had been by and they said no. I door knock all cards.