200 Cold Calls a Day -- What Product Would YOU Sell?

[benseattle]

Say you have no contacts in town, no warm market. But you need to make money and you're willing to prospect like a madman. You're good on the phone and can consistently make 200 dials a day. Or you're willing to walk into businesses.

The question is... WHAT do you sell, and WHO do you sell it to?

Exit strategies for business owners? Property and casualty? Retirement plans for employees? Final expense for seniors off a lead list? Or.......?

Your ideas? (Also assume you're a licensed Health and Life agent in a well-populated metro area.)

 

[STIBROKER]

The question is... WHAT do you sell, and WHO do you sell it to?

depends.....what are you lic to sell and what product and market do you know the most about.......

 

[Josh]

Anything more commodity based will be easier to generate leads for, health, med supps, P&C. The commissions for health are very much up in the air, med supps can be fairly regional and there is a good chunk of competition, P&C is extremely competitive and commissions are relatively low.

Two I would definitely scratch off are LTC and annuities.

 

[axeman462]

Vacuum cleaners.......

 

[xrac]

I would either door knock for business owners and there employees for life insurance or I would door knock for FE.

However, here is another thought. Mark Rosenthal has a plan to market an accident life policy to people in high risk occupations: police, firefighters, construction, etc.

Hopefully this isn't spam but here is a link to what Mark uses:

http://www.rosenthalfiles.com/phpbb/viewtopic.php?f=8&t=11&p=3406&hilit=Pizza#p3406

 

[Rearden]

I would call for MedSupps or sell Term Insurance to business owners and their employees.

 

[donamese]

Would depend on the town itself. Location, demographics, other producers in the area. A low income rural area may be good for FE but probably not ideal for Annuities. If there are 10 P&C offices in a town of 1,000 people then I would lean more to the L&H.

 

[DHK]

Agreed. You need to know WHERE you are and WHO is around you.

I use three tools for this:
1) Observation (duh)
2) www.zipskinny.com
3) ReferenceUSA from the local library

ZipSkinny gives a lot of demographic information on whatever zip code you put in. You can then compare various local zip codes.

If you want to prospect business owners, I would use ReferenceUSA to help determine the types of industries, # of employees, $ Gross Revenues, etc.

Since you're willing to make the calls, I'd go where you can have a nearly unlimited amount of calls you can make. That would be middle-income families and seniors.

Middle Income Families:
- "Mortgage" Life Insurance (Term or Perm)
- Disability Income Insurance
- Critical Illness
- 401(k) rollovers into annuities

Seniors:
- MedSupp
- Final Expense
- Annuities
- Long Term Care

Pick ONE, become a specialist and target that market exclusively until you're up and running. Then work on generating introductions from those you've sold to others that fit your target market profile.