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Has anyone heard yet what the actual commissions will be for 2009 on the MAPD or PDP plans?
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I think that if the M A co's are getting the same reimbusement as they have in the past, then they need to offset any cut in commissions by subsidizing lead generation, don't you think?
I like this idea. In fact, I would consider a quasi-captive arrangement. Carrier's could put this together without FMO's. FMO's are worthless.
I do my own mailings anyway. I never assumed the FMO would do it for me for free or provide leads for free. There is no such thing. I do it out of the commissions I am paid and I will continue to do so regardless of how the commissions are paid. Yeah, FMO's are worthless, but do you really think the insurance company will pay you more if they eliminate them? That is not the nature of the beast.
I spend many thousands of dollars a year for mailings and leads. The alternative is to sit and dial all day long or pay someone to do it for you. I don't do that, and now CMS made it against the rules.
I have a Bulk Mail permit, Business Reply Mail permit and I purchase updated lists based on the demographics I am trying to reach out to. I create my own leads. It is a business expense, or as some of you will point out, marketing is not an expense, it is an investment