Peter Ryan
Expert
- 24
Congrats on figuring out the retention formula.
We use a similar newsletter and it works like a charm. There's nothing that works as good as paper and ink, showing up in the mail box on a regular basis. Depending on how large the clients are, we send them monthly or every other month.
We DON'T talk much insurance, mostly human interest, something engaging, highlight the client of the month, etc.
I'm seriously AMAZED at how many agents don't do this because they think it's too expensive.
Too expensive to keep happy clients? HUH? That's just stupidity talking.
The newsletter is a must.
Peter
"Cold Calling Sucks"
We use a similar newsletter and it works like a charm. There's nothing that works as good as paper and ink, showing up in the mail box on a regular basis. Depending on how large the clients are, we send them monthly or every other month.
We DON'T talk much insurance, mostly human interest, something engaging, highlight the client of the month, etc.
I'm seriously AMAZED at how many agents don't do this because they think it's too expensive.
Too expensive to keep happy clients? HUH? That's just stupidity talking.
The newsletter is a must.
Peter
"Cold Calling Sucks"