I call up any lead no matter how old and treat it just like a new lead. I don't mention that it's old. Most of these people are serial mailers and they have probably sent one in to someone in the last 2 weeks.
I just met with a guy that was an over 2 year old lead. The guy was 62 went he sent in the lead card. He is 64 now. When i called him I said the same thing I would have said if he had sent it in last week.
He didn't even notice that it was 2 years old until we were sitting at the kitchen table. It wasn't an issue. I did tell him that it would have been cheaper 2 years ago.
Stuff like that is only an issue if you make it one.
jdeasy,
do you get any renewals with EFES?