Ray, he was a real guy. Can't recall his last name but he later worked for H&R Block.
That scares me, a lot. I'm sure they're out there, I've just never witnessed someone actually lower prices below cost in an attempt to earn profit off of volume while losing on every item right off the top.
AC, I never meant to apply it to our industry, just retail. Even with all the crazy laws and restrictions, actuaries are generally on the money when it comes to pricing risk, and that's incredible. I've said it before, they deserve awards, and out government could learn a lot from them when it comes to estimating risks and costs.
VolAgent/Sman, I totally see where you're coming from, but the story always features the "selling below cost, making it up on volume" fallacy of logic.