- Thread starter
- #11
Aged direct mail leads to buy?
- Thread starter andreas
- Start date
- 7,131
With the current covid concerns, are you still doing the knocking on neighbor doors too when you go out?
- Thread starter
- #13
https://www.wholesalefinalexpenseleads.com/ Are they direct mail or Facebook leads?
- 4,306
Mostly DM the last time I got them. But there may have been some other types mixed in. Most of them included a copy of the lead card. The ones that didn't, I might assume were other sources. But if you go on the site, a chat box pops up where you can ask questions.
- Thread starter
- #15
- 4,306
Yes. It seems to be ok, as long as you're masked.
I don't doorknock as much as I used to, anyway. When COVID first hit, I was reluctant. But about mid-summer, I found I had over 100 magnetic football schedules leftover from giving them to my regular clients, so I spent several days cold canvassing just to give them away and see what happened. I picked up a few sales doing that, so I realized that people aren't as worried about it as I thought. The worried ones just didn't answer the door! Like I said, I still always wear a mask. It cramps my style some, but I think most people appreciate me taking the precaution for their sake.
I'll be doing similar activity in January, and likely February. My regular calendar order was late arriving, so I ordered some peel & stick magnetic business card calendars just to make sure I had something to give away (my clients have come to expect those calendars!) Shortly afterward, my regular order showed up. So, now I have about 150 extra wall calendars, and 60-70 extra magnetic calendars. I'll start cold knocking next week just to get these plastered all over my debit neighborhoods. I know I'll pick up some new clients by doing that.
- 26,134
Don't most FE guys do a lot of replacing anyway? Also they say people send in multiple cards per year. And they all lapse with in five years. I would love to have a list of people that bought a few years ago. I would just add them to my inventory.
Anyone want me to service their 11 year old policies. The ones out of renewals? I will take them off of your hands for free.
I agree with @somarco unless for just practice an FNG would be better served using something with a higher sales probability.
I don't track hours worked. No time or desire.
When I try something new, organic or paid, I usually give it 3 months to see if it works. When I worked paid leads many were on a short rope and would be pulled after 4 to 6 weeks.
Last year I hired someone to manage FB ads. After 3 months I was ready to cancel out but decided to offer a 30 day reprieve after discussion about revamping the ads and especially the videos. Things started to turn around in a month then we got on a roll.
The $1800 I paid for his services returned $9000 in FYC. I took a break during AEP and will start again in January.
@shonceman you are a major league player, not a rookie. No doubt you were able to find a few nuggets in those batches.
But you know how to work them and (as you pointed out) these are not your primary source of business.
Congratulations on making a few "purses"!
Drip marketing, if done correctly, is a gold mine.
My (almost) monthly newsletter costs next to nothing. I typically pick up a dozen or so new clients every year from the newsletter. Even from folks who talked to me and then I never heard from them afterward. Some come back over a year after our initial contact.
The longest gap between first contact and sale was around 5 years.
- 4,306
Personally, I don't believe in replacements, especially the way most FE guys seem to go about it. But that's a discussion for another thread. (Maybe I'll start one when I feel like starting some trouble! LOL!)
Back in my MetLife days, I learned about somebody that was just calling through the phone book doing a yes-no survey asking whether they owned a life insurance policy (outside of work). Then they would call back only the yes's to set up a review. That person said he only wanted to talk to people who had already demonstrated a belief in life insurance. He wasn't necessarily replacing, just looking for ways to improve their situation. Sadly, most had never again heard from the original writing agent, and many welcomed the chance to have somebody go over their program with them. I never personally tried that, but it always sounded interesting. His theory stuck with me, and has affected the way I've approached the aged leads.
Similar threads
