Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
How are they selling these to agencies? Just "Hey we're lowering commissions but you're going to write enough new business b/c of it to break even?"
And Todd's software is revolutionizing the insurance business. You will make 1 billion dollars w/ it & if you order in the next 5 minutes you'll get a free keychain flashlight w/ it
Does it have a bottle opener attached?
How are they selling these to agencies? Just "Hey we're lowering commissions but you're going to write enough new business b/c of it to break even?"
From State Auto: "Our commission structure is not meant to pay you less. It's meant to pay you more in total. Our objective is simple: Grow and earn together. Agents who write more and profitably grow their books will earn more — not less — overall"
In State Auto's move, they are introducing basically a brand new auto/home policy, and a whole new way to do business with them. They are betting this new Platform will open the flow of new premium, and let's the agency do the dirty work of rewriting the existing book to the new policy, or not.
Also by introducing a new policy, it gives them the opportunity to not only pay less in commissions, but to change policy language/add remove coverage forms/add new underwriting matrix/utilize new technology to eliminate labor intensive service such as underwriting and billing/ and introduce a new product with rates that will be smoking hot. It's a roller coaster ride.
The squeeze is on. Why do they lower commissions? Because they can!
I've not been in the industry for 20+ years so maybe it's a perspective thing, but I don't see the logic in separating the "super regionals" from national carriers at this point. What does Auto Owners or State Auto, etc really do or have that the national guys don't at this point? When I think of a regional carrier with a competitive edge in their niche market, it's generally one that does business in somewhere from 2-12 states. These are the carriers I think IA's will need to partner with going forward, and I hope more continue to crop up.
Regarding captive commissions, the agency I left in the beginning of 2015 was getting 17/12 on auto and 14/10 on home. I think they were on some kind of enhanced commission program though, which probably would expire sooner rather than later anyway. So for them, it would be a slight pay cut.