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How much should I factor in for the Kool aid, I mean, dividends?
(Slaps Knee) Good one CALTCAgent, you got me there. I mean why would i believe in something that started getting paid out in 2007 and has continued to be through arguably the toughest financial stretch since the great depression. By a company who has paid DI dividends every single year since 1971 and in 2011 totaled over $233,000,000 (10 times higher than closest competitor paying out DI dividends). DI being the closest thing to a similarly underwritten product. From a company that has paid a life dividend every single year since 1871 and paid out more in one year (2011 roughly $4.85 billion) for life dividends than the 3 closest competitors combined. I know those other dividends mean nothing to LTC but you cannot ignore a companies overall perception of dividends and how important they are for the company. P.S. All those billions of dividends just so happen to be non-guaranteed as well. Hard to believe something that isn't guaranteed keeps getting paid out isn't it.
I mean why would i believe in a company with that track record over one that has had recent price increases on a product due to errors in pricing and assumptions and now says to trust them, they corrected those mistakes and it won't happen again. We know we are so much less expensive than those guys over there but they just don't get it... we do.
Like i said it is all about perceived value, not just in the premium but in the company that premium goes to.