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If the medicare agents that post here regularly are a representative sample of the medicare agents in the country you want to reach, you are in an uphill battle to convince them that $3- $10 is a big play they should feel good about.
Pounding me for complaining about a 5-10 percent increase in an HDF premium is a team sport here. The main reason given being "10%, of what?, a $50 premium, is only $5 a month".
You Medicare professionals may not have it both ways, telling me in one place $5 doesn't matter, and in another, it does.
I am certain I've not communicated to any agent on this forum that a $5 difference on premium is immaterial. It matters to some clients more than others. That's a client to client situation.
I would also say that - in conversations with agents and agencies about new MS product - that many (not all) people will jump to contract/move business in a scenario where a new product is $1-3 cheaper than the current #1 product. That is what leads me to believe that the Medico rates that are being rolled out should be of significant interest to some.
Some agents sell to lowest rate. Others sell exclusively to brand. Others still look for rate stability without regard to starting premium. None are right or wrong. Everyone's got to find the approach that works for them and conduct business accordingly.