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Your recommendation should be based on your professional background, experience, and credibility.
If you have to rationalize it, you've made a mistake somewhere further back in the process!
I disagree with this statement when working shared internet leads. They just met you over the phone... Yes, you can build some credibility based on you background, but I would never buy from an agent I've only talked to on the phone without some other type of information (i.e. the rationale for why they showed XYZ plan...). This is an easy way to get an "I want to think about it" response. I normally do a desktop share and show them all the companies, and then narrow it down based upon the benefits they want, underwriting, etc.
There are clients that will buy without additional info, but I only see professional background, etc. being the primary factor with referrals and flipping your existing book.