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Actually, your goal when you initially talk to someone (business owner or otherwise) should be to qualify them, qualify them, and then qualify them again.Your goal when you initially talk to a business owner is to get an appointment. If the business owner agrees to meet with you, you should gather the info you need to run quotes.
That will give you some information to decide if an "appointment" is even worth your valuable time!
There are many people that you don't want to "meet with".