Since I have actual experience with the way they market I feel comfortable saying that they don't 'skim the cream of the crop healthy people', they prey on anyone who will listen and feed their dislike of Obamacare into sales, period.
Given the fact that no one will be able to afford an ACA plan next year, or find one that their doctor will take...... their product plus a low cost MEC add on, could be a real winner for the client if pre-ex is not in the way and they have a higher income with a penalty concern. Same for 360 day STM plus MEC if you can still find one next year.
Don't like their plans, but they do cover what they say they cover if you take the time to read them....and they are not the same old crap that Mega and Mid-West used to hawk.
Sad....but they may do well next year.