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It seems like residential door hangers for IFP would have a lot of waste in it.
Flyers to businesses might make more sense (rifle approach), no?
I drop off flyers in businesses as a habit - anytime I'm out and about. Pick up around 2 extra deals per month from it.
My time? Next to nothing. If I getting gas I'll slap a flyer on the counter. If I shop at a retail plaza I'll put a flyer in every business.