If you think you are entitled to a sale because you paid for a lead (not saying this is you) then you will constantly be hopping around looking for the perfect lead. But it doesn't exist. That's really good news IMHO because it means that anyone willing to work (develop a system of follow-up) can build a business with even mediocre leads.
what are "mediocre" leads ?
I much rather work with a policy holder versus someone offered something free as an enticement, just as an example. But it really boils down to ROI.
not necessarily, I sell Medicare plans average 6 year commission
If I get 300 leads that have a 1 1/2% close ratio after returns and it cost me next to nothing if I am lucky I can close 5 deals and have good FYC but only close 5
or I can get 150 good leads that are expensive get 15 deals but it cost FYC
Which is better? I say 15 deals but many prefer ROI