Interesting, thanks.
I dont really think that an IUL should need a no lapse guarantee.
An IUL should be bought for someone who is CV focused with the policy, so the policy should be overfunded as much as possible. A max overfunded IUL should get you to 121 on the guaranteed side anyways.
Aviva doesnt give a min guaranteed crediting rate... am I correct in saying this??
If so, the NLG makes sense I guess.
They have a different product called Guarantee UL Solution that has a fixed crediting rate and NLG. I would guess the Advantage Builder just has the potential to accumulate more cash, but I'm sure accessing the CV would change the guarantees, so it doesn't really help unless you cash out all at once or the client understands exactly what will happen if they start taking loans against the policy. The Guarantee UL Solution is a lot easier to explain to a client, haven't run both side by side to see the projected differences in performance though.