Best/highest intent direct mail leads?

[Nicolacrayola]

I currently work social insurance FB leads but I have the budget for DM now and am strongly considering it to cut down on the bullshit. I would GREATLY prefer fixed cost but will go the other way if necessary. I'm in the Hampton Roads area of VA if that matters. Thanks so much!

 

[billyb]

If you think the people who respond on FB are full of BS you are really going to get a dose of it using DM. DM has been used for years and FB is relatively new. Those DM responders have had time to get in a lot of practice BS agents.

 

[Baseball7]

There is no lay down lead

 

[NSRH]

The best leads are the ones that pick up the phone and call you. Find leads like that which can easily be done with birth DM and/or FB.

 

[theinsuranceman]

I currently work social insurance FB leads but I have the budget for DM now and am strongly considering it to cut down on the bullshit. I would GREATLY prefer fixed cost but will go the other way if necessary. I'm in the Hampton Roads area of VA if that matters. Thanks so much!

Sr Life has DM leads that have "life insurance", "burial costs", and "final expenses" all over them. These DM leads also say "not affiliated with or endorsed by the US Government, Federal Medicare Program, nor any state agency".

This wording helps reduce the "we thought this was something free from the gov't." However, over half still don't buy BUT you will average about 1-2 extra sales per 20 of these DM leads worked. That's an EXTRA $400-$800 each week you will make!

If anyone has questions call me 252-292-3350....Greg.

 

[Baseball7]

Sr Life has DM leads that have "life insurance", "burial costs", and "final expenses" all over them. These DM leads also say "not affiliated with or endorsed by the US Government, Federal Medicare Program, nor any state agency

Most say this, but I'd say a FE person reads 20% of the lead. The agent makes more of what it says more then there potential client.

 

[tribetime32]

FB and DM are the exact same people, just a different method of contact. Personally, I like DM because you have something in the prospect's handwriting versus relying on their memory that they created a reason for you to be there. Accordingly, the shelf life of a DM lead is much longer. If you are looking for a fixed cost 'life insurance' lead, there are some folks on here that will help you. FEX and Scott Burke, EFES and Chase Urich/Ben Boman, 360, Todd King, you can pretty much take your pick. Best of luck!

 

[Newby]

FB and DM are the exact same people, just a different method of contact. Personally, I like DM because you have something in the prospect's handwriting versus relying on their memory that they created a reason for you to be there. Accordingly, the shelf life of a DM lead is much longer. If you are looking for a fixed cost 'life insurance' lead, there are some folks on here that will help you. FEX and Scott Burke, EFES and Chase Urich/Ben Boman, 360, Todd King, you can pretty much take your pick. Best of luck!

Thanks for the recommendation.

I'll add that a HUGE factor that makes leads good or not so good for FE sales is the INCOME FILTER. If you're meeting with people that have much more than 40,000 per year income you're never going to sell as much final expense.

The low income demographic is the traditional final expense buyer and the easiest people to sell to. People who retired or are heading toward retirement with little to no savings see the need for small whole life insurance policies.

People with money in the bank or not your motivated buyers. Not that you can't sell some of them. I've sold plenty of them including very affluent people. But if you are out running leads every week you want to stack the cards in your favor.

 

[theinsuranceman]

FB and DM are the exact same people, just a different method of contact. Personally, I like DM because you have something in the prospect's handwriting versus relying on their memory that they created a reason for you to be there. Accordingly, the shelf life of a DM lead is much longer. If you are looking for a fixed cost 'life insurance' lead, there are some folks on here that will help you. FEX and Scott Burke, EFES and Chase Urich/Ben Boman, 360, Todd King, you can pretty much take your pick. Best of luck!

When did Todd start a lead program for his agents? Glad to see he's helping agents.

 

[HoosierLife]

Thanks for the recommendation.

I'll add that a HUGE factor that makes leads good or not so good for FE sales is the INCOME FILTER. If you're meeting with people that have much more than 40,000 per year income you're never going to sell as much final expense.

The low income demographic is the traditional final expense buyer and the easiest people to sell to. People who retired or are heading toward retirement with little to no savings see the need for small whole life insurance policies.

People with money in the bank or not your motivated buyers. Not that you can't sell some of them. I've sold plenty of them including very affluent people. But if you are out running leads every week you want to stack the cards in your favor.

We've been targeting $15k-$60k on our Facebook leads since the beginning of the year. Our average AP went from $700 to $1200 AP.

I also disagree with them being the same people that respond to traditional direct mail. We've run DM and FB campaigns in the same area with little to no overlap.

As maybe the only agency that has transitioned to 99% Facebook and dropped direct mail almost completely, I can tell you it works. We're not a big agency (yet) but should do $4.5m this year. All of that off of Facebook and other digital marketing leads.

I was with you guys 2 years ago. "Direct mail is king and that will never change." Facebook leads are different. They're fresher, use cleared language (at least with our leads) and the prospects are "nicer" compared to our normal FE client. We find 30%+ Medicare supplement prospects, we find annuity sales, not your normal FE demographic.

But it's still the FE demographic, it's just a different sub-section. I believe we are just getting deeper into the demographic.

With the advent of sending agents a copy of the landing page, we now have something similar to a lead card. Something the client filled out that you could show them at the door.

We've had numerous posts in our FB Group Final Expense Life Insurance and Medicare Sales Mastery about how agents are selling policies of months old leads. The idea that you have to get to them in 24 hours or they're dead is just wrong.

The one downside (from an agency owner perspective) is that agents don't buy leads every week like they do with a set price direct mail lead program.

Hey I get it, if they're not buying leads every week, then they're not selling as much and are a higher risk for roll up debt. So less overrides and more exposure.

Turning off Facebook leads is much easier than direct mail. That's why we offer our direct agents a discount if they do weekly recurring. The ones that would buy direct mail leads every week still buy Facebook leads every week, but it's still easier for them to get off track.

Digital Marketing Leads are here to stay. And Calendar Leads has some new things coming. Stay tuned! Calendar Leads