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But, as a matter of degree, agents are more important than the brochure design department...aren't we?
Ignorant agent here that has never sold health insurance (I don't count MA products as health insurance):
Presuming the plans were standardized and everything was GI, what value is the agent? If a client goes to the exchange and all the carriers are available, what are the benefits to working with an agent? Let me be perfectly clear, I'm not saying there isn't, but if you had the ear of congress for 10 minutes, why what arguments would you use to help them better understand the value of an insurance agent?
I don't think many people care much about the benefits of their health insurance. They want to know the maximum out-of-pocket and the premium. They will find a meeting point between premium and out-of-pocket that they are comfortable with.