bobson,
There's some solid psychology and consumer research data that paints a slightly different picture (and support's Tater's statement).
Moral of the story: US consumers (as a general population) see themselves as healthier than others, and perceive themselves as less likely to experience negative events with a known probability (the "I can't believe it happened to me" fallacy). They also tend to avoid extremes (best/worst, cheapest/most expensive).
People will choose the least expensive plan that meets their existing needs, without considering future needs or potential usage patterns. They have trouble forecasting their usage, because they have trouble picturing themselves as anything other than perfectly healthy. They can predict a co-pay, or drug usage, but rarely anything less probably. The "extremes aversion bias" means people rarely choose the rock-bottom option. Why the hell do you think the Gov't is indexing subsidies to the second-cheapest? It's a psychology thing.
We, as professionals, find that meeting point for them. They VERY rarely do it themselves if the past few hundred years of consumer data are to be believed. Psychologists call this "déformation professionnelle", which is fancy speak for "experts expecting others to see things the way an expert would".
There's some solid psychology and consumer research data that paints a slightly different picture (and support's Tater's statement).
Moral of the story: US consumers (as a general population) see themselves as healthier than others, and perceive themselves as less likely to experience negative events with a known probability (the "I can't believe it happened to me" fallacy). They also tend to avoid extremes (best/worst, cheapest/most expensive).
People will choose the least expensive plan that meets their existing needs, without considering future needs or potential usage patterns. They have trouble forecasting their usage, because they have trouble picturing themselves as anything other than perfectly healthy. They can predict a co-pay, or drug usage, but rarely anything less probably. The "extremes aversion bias" means people rarely choose the rock-bottom option. Why the hell do you think the Gov't is indexing subsidies to the second-cheapest? It's a psychology thing.
We, as professionals, find that meeting point for them. They VERY rarely do it themselves if the past few hundred years of consumer data are to be believed. Psychologists call this "déformation professionnelle", which is fancy speak for "experts expecting others to see things the way an expert would".