Branding a Custom Leads Generation Site

The two questions I would ask myself is how do you plan on generating traffic? SEO or Paid Search?

If you don't want people to already have a preconceived impression if they were to see Allstate or your company's name in the domain, than go with a generic name for domain.

I would say split test both names to see which ones convert better. You can always forward the domain names.
 
Gohealth used to be page 1 near the top for "health insurance quotes" for quite a while when I ran searches. They're now page 3.
Considering their overall traffic is up nearly 20% from November I don't think they're worried about it too much. ;)
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You missed the Whole Point. It was an example of proper lead conversion and steps. :SLEEP:

I don't do this often, but I'm agreeing with you. :swoon:
 
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Might want to fix your link.

Why is this site a good example of Lead Generation?

Ha! Forgot the letter "t" Fixed it.

Long Term Care Insurance Quotes, Costs, Reviews and Ratings - LTC Partner



Don't know if it's a good example, Dave.
Don't know how YOU define "good example"
You don't even write insurance, Dave. Don't you work in a hardware store or something.

How many leads a day do people think are good?
All I know is I worked from 9 in the morning to midnight a few nights this week, and then grabbed breakfast.
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I heard that guy overpaid for his site ;)

I might have heard that rumor too :)
 
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