Brokers Web
- Thread starter somarco
- Start date
- 14,808
Haven't heard a single word about it from any member. That doesn't mean is doesn't work since typically I only hear from members when something goes south.
Brokers Web - PPC Bid Tracker
The concept is bidding on traffic instead of running your own PPC campaign. For example, if I choose Maryland I can see the top bid is $6.40 but I can bid whatever I want and drive traffic to my site.
Personally, I haven't tried it. No harm no foul with this, give it a shot, if ROI isn't there then yank it.
Again, when I don't get a string of "those &*#*#*'s!!!!" messages it's generally good news.
Brokers Web - PPC Bid Tracker
The concept is bidding on traffic instead of running your own PPC campaign. For example, if I choose Maryland I can see the top bid is $6.40 but I can bid whatever I want and drive traffic to my site.
Personally, I haven't tried it. No harm no foul with this, give it a shot, if ROI isn't there then yank it.
Again, when I don't get a string of "those &*#*#*'s!!!!" messages it's generally good news.
- 10,275
As mentioned in another thread, I have an account with them and have had extensive conversations with the owner.
Interesting concept and they also have a new website that excludes lead vendors.
Interesting concept and they also have a new website that excludes lead vendors.
- 14,808
I posted this before but here goes again. MOST agents successfully using any lead source or lead generation tool wouldn't be caught dead talking about it. I have conversations with those agents literally every day.
We typically only hear from agents who have negative experiences. The problem with that is all the readers base their buying decisions on 1 to 3 "they suck" posts not realizing there are a lot of satisfied agents that you couldn't pay to come onto a message board and post about it.
We typically only hear from agents who have negative experiences. The problem with that is all the readers base their buying decisions on 1 to 3 "they suck" posts not realizing there are a lot of satisfied agents that you couldn't pay to come onto a message board and post about it.
- 10,275
True. I guess I'm the exception as I have had success (and posted it) with Vimo, Leadco and InsureMe (only limited zips with Insureme).
And yes, we will hear negative things about many lead companies. But more often than not, their leads are indeed inferior when multiple brokers share their horror stories.
And there are borderline fraudulent accusations about a few lead companies that I will not post. The purported information is very believable. The names of the companies may surprise you.
And yes, we will hear negative things about many lead companies. But more often than not, their leads are indeed inferior when multiple brokers share their horror stories.
And there are borderline fraudulent accusations about a few lead companies that I will not post. The purported information is very believable. The names of the companies may surprise you.
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- 14,808
"multiple brokers" needs to be defined. What if a lead vendor has 300 agents, 20 of them have horrible results and 280 who are happy.
Here's the problem - what if the 280 don't post and 10 of the 20 who had bad results did. There in lies the problem.
Factors for lead success:
1) What carrier is the agent recommending? The most competitive or the only ones that advance?
2) What's the sample size? 10, 20, 50, 100 leads?
3) How is that agent at follow up? Do they just call the lead once with no other contact?
4) Does the agent know what they're doing? Are they experts on the plans or they don't know the difference between GR's Copay Select and Saver?
5) Are they selling HSAs or at least comparing them? If not they're losing sales to agents who are.
6) How's their presentation? Are they just part of herd or are do they separate themselves from the herd?
7) Are they pushing "one shot one kill" closes?
Etc....so when any agent states "XYZ leads are horrible" it basically means nothing unless it's quantified.
Here's the problem - what if the 280 don't post and 10 of the 20 who had bad results did. There in lies the problem.
Factors for lead success:
1) What carrier is the agent recommending? The most competitive or the only ones that advance?
2) What's the sample size? 10, 20, 50, 100 leads?
3) How is that agent at follow up? Do they just call the lead once with no other contact?
4) Does the agent know what they're doing? Are they experts on the plans or they don't know the difference between GR's Copay Select and Saver?
5) Are they selling HSAs or at least comparing them? If not they're losing sales to agents who are.
6) How's their presentation? Are they just part of herd or are do they separate themselves from the herd?
7) Are they pushing "one shot one kill" closes?
Etc....so when any agent states "XYZ leads are horrible" it basically means nothing unless it's quantified.
- 1,118
I used Broker's Web once early on. I had moderate success (4:1 ROI, but very, very slow). A few things I did towards the tail end of my advertising with them that helped:
1. Make your description personal, not a description of a company.
2. Make your description a little longer than everyone else's. Look at what others are doing in your area and then try to just squeak out one more line than they've got. It makes you stand out.
3. Put your phone number in your link and in your description. I did that, and I had a couple of people call me without clicking - which means free leads, baby.
4. Pay attention to the bidding. If the number one spot is paying $10 a click and the number two spot is paying $6.50 a click, you can get number two by paying $6.55 or $9.55. It's easy to see which one is superior. (Note that I think they were going to make it where your bid was automatically $0.05 higher than your next closest competitor's and that your actual entered bid amount was your maximum instead of your default, but I don't know if that's currently the case).
They're okay, but should certainly be viewed as one part of a marketing plan and not one in and of itself.
1. Make your description personal, not a description of a company.
2. Make your description a little longer than everyone else's. Look at what others are doing in your area and then try to just squeak out one more line than they've got. It makes you stand out.
3. Put your phone number in your link and in your description. I did that, and I had a couple of people call me without clicking - which means free leads, baby.
4. Pay attention to the bidding. If the number one spot is paying $10 a click and the number two spot is paying $6.50 a click, you can get number two by paying $6.55 or $9.55. It's easy to see which one is superior. (Note that I think they were going to make it where your bid was automatically $0.05 higher than your next closest competitor's and that your actual entered bid amount was your maximum instead of your default, but I don't know if that's currently the case).
They're okay, but should certainly be viewed as one part of a marketing plan and not one in and of itself.
- 10,275
I agree about making yourself "local." Rarely are there local sites.
"What if a lead vendor has 300 agents, 20 of them have horrible results and 280 who are happy."
That happens and it is easily recognizable.
"What if a lead vendor has 300 agents, 20 of them have horrible results and 280 who are happy."
That happens and it is easily recognizable.
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