I sell it when asked and they are already convinced that they want it.
I only offer lump sum payment type of plans. Simple to explain and simple to claim on.
The hottest one I've sold tons of in the past is Kanawha's (now Humana) lump sum plan. In MO and some other states it has a 20 year pay option and if you pair that with the ROP option (like I have on my own plan) you basically pay for the insurance for 20 years, get a 100% refund, then you're insured for life paying NO further premiums. No decrease in benefits either.
I only offer lump sum payment type of plans. Simple to explain and simple to claim on.
The hottest one I've sold tons of in the past is Kanawha's (now Humana) lump sum plan. In MO and some other states it has a 20 year pay option and if you pair that with the ROP option (like I have on my own plan) you basically pay for the insurance for 20 years, get a 100% refund, then you're insured for life paying NO further premiums. No decrease in benefits either.