Checkmate (Book) by Jerry L. Smith

I'm not familiar with them, but I am familiar with Coach Michael Burt... and he's the real deal. I have several of his books, been on a few of his webinars, and he was Thomas Love's coach as well.
 
Just purchase a KIndle Version on Amazon.. Less than $3.00.. Does a good job of exploding some myths.. Especially when it comes to "bad" leads and cross selling.
 
Yes I know Jerry Smith. He runs a traditional life agency up in Canton Ohio. Old fashoned in that the agents assign commissions, etc. He teaches them traditional sales and marketing. Legit guy.

He is always KSKJ's # 2 agency after FexContracting so we see each other at all the conventions. I think they do a lot of biz with RNA also.
 
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