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oooook. See, I thought we were talking about a normal agent that is looking to get a designation. I guess the CIC topic wasn't clear to me...sorry I misunderstood. :/
No problem... and you are correct if we are talking about the average "main street" type of agent, most of their buyers are looking at the bottom line because their exposure is covered properly by a BOP. If a normal agent wants to increase his knowledge and compete for larger and more sophisticated accounts then these designations (CIC, CPCU, ARM, CRM) are a good start.