Classified Ads

Mar 11, 2008

  1. mmike160
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    mmike160 Guru

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    Have any of you used classified ads as a low cost form of marketing? There is a local publishing company that puts out 24 different 'penny pincher style' newspapers and their circulation is around 1M homes per week. For around $300 per month, I can list a classified ad in all their papers.

    I did this when i was writing mortgages and got a ton of calls and closed a couple of deals out of it.

    I was thinking to placing the ad in the "services section". Maybe something like this:

    Looking for Affordable Health Insurance?
    I represent the top carriers in PA.
    Call Mike Martin @ xxx-xxx-xxxx

    Any thoughts? :idea:
     
    mmike160, Mar 11, 2008
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  2. CHUMPS FROM OXFORD
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    CHUMPS FROM OXFORD Guru

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    I have done that...Mostly in Ohio...and a little in Pa.

    It works well.
     
  3. wilkin
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    Have you seen other similar ads in their publications? If so, and they are running consistently, then it probably works. If you decide to give it a try be prepared to keep them running for a long time. I think persistence is important in any type of print ad.
     
    wilkin, Mar 11, 2008
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  4. TXINSURANCE
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    TXINSURANCE Guru

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    Be sure to add...

    "Must have a checking account..."

    And yes any print media you need to run more than once.
     
  5. Alston
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    Has any one tried classified or other ads directed at college students? My experience is that their parents are usually the decision makers but the parents may be harder to reach directly in a cost-effective way.
     
    Alston, Mar 12, 2008
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  6. bobson
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    Try:

    FREE REPORT: 5 Ways to Save Big Money On Health Insurance. Mike MArtin at Affordable Health Plans XXX-XXX-XXXX
     
    bobson, Mar 12, 2008
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  7. mmike160
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    mmike160 Guru

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    Thanks for all your input. I am going to run a couple variations, in a several papers and see whats working. I will post my results.

    Mike
     
    mmike160, Mar 12, 2008
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  8. bcbroker
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    bcbroker Super Genius

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    It's has been consistently ineffective. I've seen numerous campaigns like that for at least the last 23 years since I've seen the first one. No one seems to repeat the ad. I haven't seen any in years.
     
    bcbroker, Mar 14, 2008
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  9. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    Looks like I'm picking up more and more "disciples".
     
  10. Crabcake Johnny
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    Crabcake Johnny Guru

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    The 5 Ways to save absolutely works, but it works when done consistently. I get a lot of this:

    Joe: "I tried the 5 ways and I didn't work."

    Me: "How many faxes did you send?"

    Joe: "I dunno - 20 or so."

    Me: "Wow...a whole 20?"