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The Advanced Approach, it covers everything the first set did and more.
I am absolutely convinced that this is true, though I don't mind working leads as well. What I have been doing is cold knocking door to door on the sunny days, and running leads on the days it is raining. If it ever gets cold this "winter" I will also run leads.
Not much to update, really. I didn't have much actually pay out in January. I am starting have some annuities hit and some life premiums have been paid over the last few days.
I really have come to see how important it is to just ramp up your activity level and conduct massive, massive prospecting now because whereas FE is a game of days and weeks, what I am doing now is a game of months and quarters. Wrote a bit of FE in January, and will write it when it is there to be written. If I'm going to hit my goal for the year, much of it will be paid in the the last two quarters.
On the plus side, given what has already issued and paid for February and the cases I anticipate I should be at mid five figures by leap day, and I've not yet spent a dime on leads this year.
I have scheduled two mailings though - one drops next week and one will drop in March. These are not FE mailers. The total pieces will be close to 3000, all homes near my home and office. I expect I'll get 20 to 30 cards back, but I also will own the list for the year, and that will become my targeted door knock list for the foreseeable future.
Priming the pump right now - I figure its going to take three to four months to get the commissions flowing steady. Lots of air in the line right now.
Still lots of air but its starting to spit cash here and there now ...
Filling the pipeline.
Link not showingThis may appear politically motivated and I watched this because I was interested it in it from a political perspective.
But as it turns out this is a wonderful commentary on the power of language to persuade and to sell. The Frank Lutz discussion is particularly useful. But throughout I found myself linking the strategies and tactics here used for political persuasion to insurance and annuity sales.
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