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Sure. But why should I pick them up when I am already grabbing other carriers to fit my bread-and-butter carrier weaknesses? That's my point. I see this particular product evolution shoring up concerns of marketers who lead with Columbian having a hard time convincing educated agents on continuing to use them when other products have better pricing considering the look-back period. Again, if I was a marketer making 5x to 10x as much annual renewal income off of unsuspecting agents versus the 1 or 2% annual override spread most other products offer, but with more competitive offerings along with better ease of use, I'd be EXTREMELY motivated to get Columbian to offer a better-priced product to shore up and increase premium sales that would otherwise go to other, lower-renewal carriers. I don't see why any of us would preferentially reach for Columbian now with all the other options we have that are superior in price, underwriting, and quality.
I take it you weren't offered the 15% renewals?