I work for a large captive mutual insurer. I am about to do a mass direct mailing to 25,000 households with a median income of around 100k. I am both securities and insurance licensed and want to know what a compelling marketing plan would be. My ideal client is 35- 55 year old professional or business owner making $80-200K (this may seem like a lot but in Southern CA it is not). How realistic would it be for me to expect this to work well. I would consider 25 leads a success based on cost and my average case rate.
The mailer is a large card stock postcard that intends to refer people to my email or website ideally but also includes a phone number. Anyone who has had success in a similar venture please let me know what works.
The mailer is a large card stock postcard that intends to refer people to my email or website ideally but also includes a phone number. Anyone who has had success in a similar venture please let me know what works.