There is a big difference in selling a PRODUCT vs selling YOURSELF.
Almost all of the DM peddles a product. Best coverage . . . lower premium . . . more free stuff.
The Namath ads sell product. They pick up buyers who are POLICYHOLDERS, not clients.
Those mentioned above, who have built a successful business, based on DM with INBOUND CALLS understand the difference. They work SMARTER, not HARDER.
Product peddlers are constantly replacing their inventory of policyholders. Policyholders are loyal to the PRODUCT, not the agent. When something new comes along that SEEMS better than what they have now, they are gone like the wind.
A carrier that introduces a new whiz-bang product with eye candy the policyholders believe the product they have is not as shiny as the new one. If there is no downside to them they trade in the old for something new.
An agent can HUNT for new policyholders . . . or they can GATHER new clients. Hunting requires time and money and each day is the same. Pack up your gear, go find something to kill.
American Indians learned how to trap fish. This video explains.
Almost all of the DM peddles a product. Best coverage . . . lower premium . . . more free stuff.
The Namath ads sell product. They pick up buyers who are POLICYHOLDERS, not clients.
Those mentioned above, who have built a successful business, based on DM with INBOUND CALLS understand the difference. They work SMARTER, not HARDER.
Product peddlers are constantly replacing their inventory of policyholders. Policyholders are loyal to the PRODUCT, not the agent. When something new comes along that SEEMS better than what they have now, they are gone like the wind.
A carrier that introduces a new whiz-bang product with eye candy the policyholders believe the product they have is not as shiny as the new one. If there is no downside to them they trade in the old for something new.
An agent can HUNT for new policyholders . . . or they can GATHER new clients. Hunting requires time and money and each day is the same. Pack up your gear, go find something to kill.
American Indians learned how to trap fish. This video explains.