Will Equitable do direct monthly billing?
The reason I ask is that I had a prospect today that was taking Spiriva for COPD/Emphysema. Quoted her Monumental standard (btw it was from a Monumental drop) $7000 benefit @$36/month. She bought it, did the app, but when I told her they required monthly auto she balked and said no thanks. I sat at her dining room table for 45 minutes trying to close her and even used Mark Rosenthal's closing method of writing the premium and benefit on a piece of paper, then tearing it in two pieces but she was a no go. She could not swing the quarterly pay so I left empty handed with her promising me she would be in touch.
Let me guess, she didn't have a checking account, right?
If she did have a checking account, then she probably didn't like the idea of some company dipping into her account. That one's an easy one to overcome. You just tell her, "What would happen if you have something major happen and have an extended stay in the hospital and couldn't pay that direct bill? Then you would end up with no life insurance because it would lapse, right? You wouldn't want that to happen now would you? Besides that, you don't want to have to pay extra just for a company to direct bill you, would you?"