Describe Your Ideal Customer

[Aram Fingal]

Always pay their bills on time and never call me.

My second choice is everyone else. Still looking for my ideal customer.

 

[BTFuzz]

I agree with Man1...

preferred business usually sticks around for a long time, but commission wise doesnt pay as well because the premiums are lower.

Non-standard tends to not stick around very long, but since it is higher premiums, it has fatter commissions......

So in reality, you want both!

And as for the zero accidents, not really, if they already had one, they will tend to be more careful, and again, its a higher premium.......

Think of it this way......non-standard pays the monthly bills.

Preferred business funds the retirement accounts.

Remember, most non standard carriers pay as earned, so you dont really have to deal with chargebacks as much

Agree to a degree...the problem with a lot of non standard business is the service work with cancellations, non pays and re writes...not to mention they are usually monoline policyholders who we all know won't stick around as long as someone with multiple policies. Too many of these characters and they'll soak up too much of your time for the $$.

 

[aacards8]

Anyone who can fog a mirror lol

 

[djs]

My non-standard is pretty sticky. Not sure why you would have problems with it.

Need an SR-22? You better pay your insurance bill or lose your license. Somehow, people understand this. Also, I work hard to make sure their payment is at least somewhat affordable (within context).

I love my non-standard business. In fact, my loss ratios here are better than in my preferred business. Not sure why, except its a lot of liability only or higher deductible clients.

People who lapse consistently, I manage out.

Dan

 

[Todd Payne]

My ideal client is a family risk with a few cars, house, maybe a boat, and kids who are good students. I don't mind if the parents have an incident or 2. I like clients that pay their bill on time consistently, and refer their friends to me. I don't mind writing non-standard business since the premium is higher, but they definitely don't get placed with the best companies.

 

[briko3]

One with money that is willing to solve problems.