Yep. It's definitely going to put wrench in the gears of the lead sellers who have people "opt in" to get their water heater fixed and all of a sudden are buried in spam by solar companies.1) That's going bye-bye too. The new rule that was passed doesn't allow the transfer of consent; unless you have express consent for you/your company, by name, to text then you won't be compliant.
It's a good thing from my perspective.