MatthewC
Expert
- 89
A seperate non-senior markets thread evolved (sorta) into thoughts about how we might market to a younger T65 -67 differently than those just 5 or more years older. The discussion / thought spawned from a question on whether we should dummy down articles / blogs etc.
As I see it, there was a generational change in technology in the late 90's and those turning 65 now were active and in their mid 40's as the internet became prevalent as a business tool --they had to adapt to the new technology and keep more mentally sharp than those just 10 years older. The T65 group is used to an entirely different level of "research". Certainly, they are more comfortable with the internet, more likely to use the internet in their buying decisions and appear to need more in-depth information than those just 5 or more years older.
Of course, it could be argued that some of the difference is simply the rural senior vs. the sub-urban / city senior. maybe.
Does anyone else have thoughts or observations on how we market differently to these groups? (The T65-67 vs 70+)
As I see it, there was a generational change in technology in the late 90's and those turning 65 now were active and in their mid 40's as the internet became prevalent as a business tool --they had to adapt to the new technology and keep more mentally sharp than those just 10 years older. The T65 group is used to an entirely different level of "research". Certainly, they are more comfortable with the internet, more likely to use the internet in their buying decisions and appear to need more in-depth information than those just 5 or more years older.
Of course, it could be argued that some of the difference is simply the rural senior vs. the sub-urban / city senior. maybe.
Does anyone else have thoughts or observations on how we market differently to these groups? (The T65-67 vs 70+)
