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Do you guys offer any of the same free reports that Dean Cipriano offers? I love having to put my email in to get info.
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Do you guys offer any of the same free reports that Dean Cipriano offers? I love having to put my email in to get info.
Postcards are the best. People don't have to open them to read them. Most people will read them on the way back from the mailbox. Plus, you save some money on stamps.
If a mailing is going to work or not shouldn't be guess work! Did you test it first with say a run of a couple of hundred? I still maintain and have had good success doing neighborhoods, as in personalizing the mailer. And a whole lot less expensive! Yet you do have to call after you do 1 or 2 mailings and if you do ten thousand there really isn't a good way of doing that, at least for me.
Mulitple hits, such as several mailings, flyer insert in paper, calls (such as a person that actually lives in the neighborhood, that gonna cost about ten dollars an apt.) a personal call from yourself, and anything else you can dream up. Such as a local event too label a envelope with. In other words you need to have a plan that you can mail out consitently over the course of the year, year in and year out. One mailing I fear is nothing more then asking for failure. Yet I hope you success and achieve a 3% return, did you use a Mail Replier within your letter? A telephone and website is a good thing but the Mail Replier will really help!
Direct mail works if...
1. You can mail to a targeted market
2. You mail on a regular basis--most responses come after the fifth time receiving your piece.
My last mailing is at 2.56% response so far and leads are still coming in.