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[dmiller90]

A lead generation technique you rarely hear too much about is that of using Business.com's pay-per-click. It's actually still kind of a good "secret".

Business.com is a "partner" of Google, and when you do searches on Google and pay-per-click ads appear, those ads may have actually originated from Business.com.

I used to advertise on Business.com (pay-per-click), and what was really good about doing so was that

(1) click costs were substantially less than Google for the same keywords;

(2) the audience my ads were appearing in front of was businesses and government agencies;

(3) the leads were good quality.

Given that Google pay-per-click keyword prices are no longer cost effective for a lot of industries including insurance, you may at least want to check Business.com's pay-per-click program out if you sell business insurance.

Mike Merten

Incorrect Information! Business.com is not a partner with Google Adwords

Business.com PPC does not have anything to do with Google Adwords. Business.com ads will never show up in Google Adwords search results.

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• Your pay-per-click ad will appear on Business.com and the Business.com Network.
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