Do you work your book of business?

[WinoBlues]

They annoy everyone. Ringless VM still rings. It just rings for a second and then goes to VM.. which is even more frustrating.

As from DM, it depends on the content. Dropping yet another BRC, yes it's dropping. Creating DM that engages the prospect about you and then does a real CTA vs "mail this card back" doesn't drop nearly as bad.

Postcards are fine and all, but for T65 it's literally just another postcard they get. The point, with DM, is to get them to interact with the piece. It costs more, but your response rate is better.

Personally, I like letters with handwritten fonts and a real stamp. Double panel window envelopes are just more noise to me.

Honestly, and I'm just speaking for myself, it's smarter to look at the type of mail you actually open/interact with vs what people tell you "works."

Lists get a basic set of letters, as described above.
All prospects that call in get a thank you letter in a bubble wrap mailer with a letter opener and my card inside.
All clients get a box with a coffee mug and another thank you letter with a magnet card.
On the effective date they get another white letter with 5 business cards and a reminder that they need annual reviews and I hit them with a low-key referral request.

Everyone gets a digital newsletter every month from Reminder Media reminding them to contact me and asks for referrals, but that's almost all it talks about concerning insurance.

As I shift my business from just Medicare to a retirement specialist, I've started working on drip campaigns for prospects about other lines without being salesy.

Long game?

 

[Travis Price]

Long game?

Be nimble and adapt... or die.