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Thanks! My name is Justin - I just joined the forum yesterday. Excited to see all the great conversations happening here.
The website essentially targets both brokers and consumers at this point.
Ultimately, consumers are the target market as the site is a collection of broker-provided answers to common insurance questions. That being said, the site needs brokers as partners to provide the answers to our large database of available questions - so we are also currently targeting brokers to participate.
There is a lot of incentive for brokers to participate as there are some great SEO benefits and other online visibility perks that come along with contributing answers to the site - also, it doesn't cost anything for brokers to participate.
I can't post links yet, but there is a nice short, overview video available at einsteinsurance dot com - and you can click the "for agents" link in the top navigation to view it.
The website essentially targets both brokers and consumers at this point.
Ultimately, consumers are the target market as the site is a collection of broker-provided answers to common insurance questions. That being said, the site needs brokers as partners to provide the answers to our large database of available questions - so we are also currently targeting brokers to participate.
There is a lot of incentive for brokers to participate as there are some great SEO benefits and other online visibility perks that come along with contributing answers to the site - also, it doesn't cost anything for brokers to participate.
I can't post links yet, but there is a nice short, overview video available at einsteinsurance dot com - and you can click the "for agents" link in the top navigation to view it.