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If you aren't currently using Google's Local Business Listings, you're missing out. Currently, Google does not charge to add your business to this directory.
Here are 7 tips to get the most out of your listing and help you to rank in the "top 10" or "10 pack" on the first page of Google:
1. If your business name has keywords in it, make sure and use your full business name. This is huge! Just don't be deceptive or stuff keywords in the title, as this is a violation of Google's policy.
2. Use relevant keywords in the company description. Once again, do not be deceptive here, but do a little research and make sure keywords that describe your business are listed in the description field.
3. Make sure your logo is included in the listing. Also add any other additional photos you have. The more, the better.
4. Choose business categories that relate to your business. You do not have to solely use the categories provided. Google does allow you to create custom categories by changing the text. This is yet another opportunity to use relevant keywords describing your business.
5. Adding a coupon helps with your listing's ranking, but it's a little difficult in the insurance world to offer a discount due to a little thing called rebating. How about a coupon for a "free insurance review" or "free consultation"? Just don't represent to the client that you normally charge for this.
6. Google loves reviews. The more the better. These should be from real customers and not faked. Here's an idea... after you've helped a client and saved them some money, send them a quick thank you email and/or card and ask them to provide a review. Most will be happy to do this. You should also link to your listing from your website and encourage reviews.
7. If you have any videos about your business on YouTube, make sure and add those to your listing. If you don't have any videos about you're business, you need to create some or have some done. Google loves videos and considers YouTube to be an "authority site".
Here are 7 tips to get the most out of your listing and help you to rank in the "top 10" or "10 pack" on the first page of Google:
1. If your business name has keywords in it, make sure and use your full business name. This is huge! Just don't be deceptive or stuff keywords in the title, as this is a violation of Google's policy.
2. Use relevant keywords in the company description. Once again, do not be deceptive here, but do a little research and make sure keywords that describe your business are listed in the description field.
3. Make sure your logo is included in the listing. Also add any other additional photos you have. The more, the better.
4. Choose business categories that relate to your business. You do not have to solely use the categories provided. Google does allow you to create custom categories by changing the text. This is yet another opportunity to use relevant keywords describing your business.
5. Adding a coupon helps with your listing's ranking, but it's a little difficult in the insurance world to offer a discount due to a little thing called rebating. How about a coupon for a "free insurance review" or "free consultation"? Just don't represent to the client that you normally charge for this.
6. Google loves reviews. The more the better. These should be from real customers and not faked. Here's an idea... after you've helped a client and saved them some money, send them a quick thank you email and/or card and ask them to provide a review. Most will be happy to do this. You should also link to your listing from your website and encourage reviews.
7. If you have any videos about your business on YouTube, make sure and add those to your listing. If you don't have any videos about you're business, you need to create some or have some done. Google loves videos and considers YouTube to be an "authority site".
