First I should state that I have never done a mail campaign but I'm working on putting together a 3 month test campaign with 2 mailers per month to about 1500 doors. My own neighborhood and surrounding neighborhoods have an average of roughly 2.8 people per household, 65-70% over 45 and all average $130k-161k income annually. I just did a pretty good size replacement/1035 exchange and I've had luck with replacements in the past. I think a lot of these folks could be excellent replacement business, great for LTC hybrid marketing and marketing along the lines of ROR w/ blended policies. Am I way off my rocker thinking this would get a response? I would of course keep it pretty basic from a wording standpoint. I've met so many people that pay $6-20k annually and haven't heard from their agent in years or no longer have an agent! Or should I aim for higher incomes? 15 minutes away and all the mail routes show average household incomes in the mid-upper $200k range. My thoughts are that these guys may be less likely to respond. Anyone have thoughts they would like to share?