Electronic Coupon Marketing Idea; Any Good?

[SAVMAN]

Hey all,

I appreciate there is a big difference between indie bands and insurance agents, but they have similar challenges - how to reach out with minimal investment.

So, if you can indulge me, I will tell you what is working for indie bands and you can see if there might be a quasi fit for insurance marketing.

Bands like compilation CDs to get their music out there. For the fractional ownership costs, getting their 'hit' onto a disc is a much smaller investment rather than an entire CD production.

So what about a 'local business coupon disc' rather than music? Hit a shopping mall or commerce area and ask them if they would like to publish electronic coupons, videos or flyers onto a CD (ROM) or DVD and tell them that the disc will be given out free? The cost per ad would pay for the production of the disc, and the upside is that the disc would be a heck of a lot better than fridge magnets or junk mail. Maybe this would work? Just tossing ideas out there.

CD-ROMs or DVDs have 'value of perception' that people would be compelled to play. Searchable index, maps, or other ROM features could be added. If you could gather enough interested businesses, then it could theoretically cost you nothing to produce (CDs are cheap to make) Hey, you could even get a popular band to put a free MP3 song on it.

I know there are other similar ideas for paper based coupons, but I think a free disc displayed at retail outlets would attract many customers PLUS it would give you something to talk about while you meet new businesses. Of course the disc would be branded under your insurance companies name so you get traction and 'stickiness'

 

[AtlantaLife&Health]

I'm an outside the box type of guy so I think I would be interested in trying this. Approach business owners with the intent of helping them get more business. Some will say yes, some will say no. I can make plenty of new contacts in the process. Maybe even skip back around once the CD is complete and give them one. Maybe even gain some new clients in the process. This is not being done right now. You never know where this could take your business. Let's talk some more about this.

 

[SAVMAN]

I'm an outside the box type of guy so I think I would be interested in trying this. Approach business owners with the intent of helping them get more business. Some will say yes, some will say no. I can make plenty of new contacts in the process. Maybe even skip back around once the CD is complete and give them one. Maybe even gain some new clients in the process. This is not being done right now. You never know where this could take your business. Let's talk some more about this.

Ahh another outside the box guy - I like that!

Thanks for posting AL&H. Like I said, my background is indie music, and God knows they are pretty lazy bunch so anything that helps them get publicity for little effort is what they like.

I think something like this would be a snowball effect. Unless you had a couple of big clients to begin with no one would take the bait.

We always pushed the 'big act' to other bands and once they knew they were involved it almost became compulsory that they were on the disc.