- 15,041
Your questions are reasonable however you may be making some assumtions in some areas. Expample: The $34 cost per mail card is not a bad deal especially in tennessee. I have tried numerous varieties and the current average is just over 5% response. If you did this on your onw at $350 per 1000, that amounts to $63.63 per lead card based on average 5.5% returns. Although I do not currently participate in EFES lead program (I ma contracted with them through 2 of their carriers) I am seriously considering it. If I purchased these at the maximum I still am better of based on the current returns.
How exactly does a 5% return on 1000 mailers at $350 per mailing turn into a $63.63 lead cost? Also, how in the world are you getting 5%, everything else I have seen on here says 2% is a great response.
5% response at $350 per thousand is $7 per lead. Maybe a decimal shift if you were saying $70, but how in the world did you get $63.63??