FE Facebook Leads

I think the problem is $5 FB leads. The ones I buy for $20 are much better quality. Still get the excuses, but most of them realize what they did. And you complain about 3 to 4 sales per 20 leads? I would be happy with that closing ratio on every order. 20% close is average.
 
I think the problem is $5 FB leads. The ones I buy for $20 are much better quality. Still get the excuses, but most of them realize what they did. And you complain about 3 to 4 sales per 20 leads? I would be happy with that closing ratio on every order. 20% close is average.

More expensive leads don't lead to more trust from a prospect. The leads job is to get you in front of mirror fogger, and that's about it. The rest is up to you. If you are getting a full app and no funding, there are other issues at play. :yes:
 
IF you are wondering about buying Face Book Final Expense leads, here's my most recent experience. Be prepared to be extremely frustrated! I never seen soo many assholes fill something out and have no clue what it was they filled out. Some think it's a survey, some have no clue why they did it. Suffice it to say if you plan on door knocking those leads, they will burn you out. Out of 20 expect no more than 3 to 4 to be a possible sale. Of those 3 to 4 1 will find a way to wiggle out. I had one lady fill out all the paper work on a Monday, only to never hear from hear again. She had to get her bank account number; but, no matter what I did she decided she didin;t want to be reached anymore. One guy I sent several emails to, called him several times, text him a couple of times. He has left the planet. If you plan on calling them on the phone-expect about 98% of them to NOT pick up the phone. I have called them when they won't answer; only, to drive to their house, and THERE they were. To me the leads are just way too hard to earn a living from. They are not the answer. The only reason I did it was because the leads were only $5.00 each. But when you have 20 out of 20 who either won't answer the door, the phone, or who say they ain't interested that's enough for me to say. Face book final expense leads AIN'T the answer!
So, where are you getting them for $5? I haven't seen any for less than $15. I'd buy a pile of them for $5!!

My issue with FB leads is they're often spread over a larger area. I'm a door knocker, too, so I work leads in route order as much as possible. But it's hard to get to them all expeditiously if there's very much drive time in between each one.

One more question for you, though. What type of area are you working? If you're working rural or small towns you might do better with these in an urban setting, with lower income people.
 
Last edited:
Out of 20 expect no more than 3 to 4 to be a possible sale. Of those 3 to 4 1 will find a way to wiggle out. The only reason I did it was because the leads were only $5.00 each.

Thanks for the straightforward post.

Are my numbers correct here ? ( I made a few assumptions )

20 leads @ $5
= $100 spent.
2 out of 3 closed
$50
per sale. 2 sales for $100 AP total. $1,200 AP total. (100% commission )
80% persistency
$960
earned
9.6 ROI ?

Isn't that pretty good ?

Possibly it takes too long because these are so spread out and you must door knock ? ( I know that would be the issue for me)
 
Before the changes were made at DIMG they had a high response lead and a quality lead. You would get 3 times more leads with the high response so they were cheaper, but they were not as qualified a prospect as the high quality lead. Price does make a difference. You don't want just to get in front of someone you want to get in front of someone who knows why you are there.
 
IF you are wondering about buying Face Book Final Expense leads, here's my most recent experience. Be prepared to be extremely frustrated! I never seen soo many assholes fill something out and have no clue what it was they filled out. Some think it's a survey, some have no clue why they did it. Suffice it to say if you plan on door knocking those leads, they will burn you out. Out of 20 expect no more than 3 to 4 to be a possible sale. Of those 3 to 4 1 will find a way to wiggle out. I had one lady fill out all the paper work on a Monday, only to never hear from hear again. She had to get her bank account number; but, no matter what I did she decided she didin;t want to be reached anymore. One guy I sent several emails to, called him several times, text him a couple of times. He has left the planet. If you plan on calling them on the phone-expect about 98% of them to NOT pick up the phone. I have called them when they won't answer; only, to drive to their house, and THERE they were. To me the leads are just way too hard to earn a living from. They are not the answer. The only reason I did it was because the leads were only $5.00 each. But when you have 20 out of 20 who either won't answer the door, the phone, or who say they ain't interested that's enough for me to say. Face book final expense leads AIN'T the answer!
There is a reason they were $5.00 each. You normally get what you pay for. if you sold 3 out of 20 ($100 investment) that is a pretty good ROI.
 
Unfortunately, that's not been my experience.

I explain it this way.

If an FE prospect is on Facebook, they are more technologically savvy, screening unknown numbers more often than not.

However, upon arrival unannounced at the door, I think they contend with direct mail, although aren't as good.

If I were selling over the phone using a paid-lead approach, I'd use Facebook leads like Cody Askins does.

You get both email and phone number to call. I'm sure that can make a difference.

PS: I'll take 20 FB leads over 40 TM leads all day.

I'm convinced that the only people that respond to telemarketing leads in 2019 are either full on dementia or just plain crazy people. Who would put up with and give their information to telemarketers in this day and age?
 
Roi is overrated. Unless your doing telesales which you just want cheap leads and call a lot of people. If your calling and door knocking you still have to try to see all 20 leads and if there unqualified people you waste a ton of time. I'd rather pay $15 and everyone knows why they filled it out and is a potential buyer. Time is your most important asset in this business and your working large areas with tons of windshield time.
 
Suffice it to say if you plan on door knocking those leads, they will burn you out.

Interestingly, I have had the opposite experience. I am in month three of door knocking FB leads and I have found it reinvigorating.

I never seen soo many assholes fill something out and have no clue what it was they filled out.

Again, this has not been my experience at all. Who are you getting your leads through?

Also, if you view them as A******* perhaps the problem is closer to home. I don't think you can have that mindset and expect a whole lot of success.

The only reason I did it was because the leads were only $5.00 each.

That might be the problem right there. At $5/each the lead form may be so generic that these folks really do not know what they filled out.

Really sounds like a training deficiency there.

Even if there is a problem with the arrows, the indian could use a bit of work as well most likely.

Ed, just a suggestion. You may wan to have someone follow you for the day. Often in this business we take our frustrations in the field with us and don't even realize it... but it will manifest itself in the way we come across to the prospect. If not addressed, it can lead to linger poor habits that will hobble your sales ability.

Yes. Very much related to my second point above ... great minds, you know, eh Lifehawk?
 
I'm convinced that the only people that respond to telemarketing leads in 2019 are either full on dementia or just plain crazy people. Who would put up with and give their information to telemarketers in this day and age?

We have access to some pretty good telemarketed leads. The problem is lack of data. In the area I Like to work, it was a struggle to get 20 out of the 30 leads I ordered. But we have agents in other parts of the country who are using those leads as there primary if not only source.
 
Back
Top