FE Mailer Question

jmarkk1

Guru
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Does anyone have any hard stats proving that vague FE mailers work better than more detailed? Example:Federal Govt sponsors plans approved in your state vs. life insurance for burial expenses
 
Does anyone have any hard stats proving that vague FE mailers work better than more detailed? Example:Federal Govt sponsors plans approved in your state vs. life insurance for burial expenses

Are you talking quality of prospects, or returns?
 
Better defined as more conversions to sales
I'm getting a lot of responses on the federal sponsored theme mailer, but is it worth doing? I'm getting a lot of people that think it's free, etc but I'm getting good ones too
I'd like to eliminate the people who say they thought this was free and actually get people who know its about insurance
 
Better defined as more conversions to sales
I'm getting a lot of responses on the federal sponsored theme mailer, but is it worth doing? I'm getting a lot of people that think it's free, etc but I'm getting good ones too
I'd like to eliminate the people who say they thought this was free and actually get people who know its about insurance

I think the more responses you get the better, no matter how they come. There is always opportunity with some folks whether it be final expense, medicare, or even a referral to someone else.
 
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